| Social Network Profile/Presence Design: |
After we determine the strategies and sites best fit for your business or
organization, we design and optimize your profiles on sites including but not limited to your blog, Facebook, Twitter, LinkedIn, Flickr and YouTube, to best
appeal to your target audiences and achieve maximum shareability. For some examples, visit our Facebook page.
|
| |
|
| Content Curation |
It's not enough to have a presence on social networks. You need to provide value, and have something to say that appeals to your target audience. We work with you to create messaging strategies, a social calendar and content that works for you and your fans.
|
| |
|
| Stream Management |
24 hours a day, 7 days a week, we post, monitor, and respond on your social sites, keeping your Facebook and Twitter stream engaging, relevant and appropriate for your audience. For some sample streams currently managed by theKbuzz, click here.
|
| |
|
Social Media Monitoring and Response
|
We search the social web for mentions of your brand on a daily basis and assures that positive mentions are amplified and negative mentions are responded to and fixed.
|
| |
|
| Hypertargeted Social Ads |
Using Facebook, we go well beyond your broad target demo. Through keywords including interests, job titles, and companies, Fan Connections, and hypertargeted ad messaging, we design, place, and manage your social ads, and provide you with in-depth reporting so that you can understand the power of hypertargeted messaging.
|
| |
|
Social Microsite Design and Creation
|
We design and build a house for all of your social sites on a microsite. This allows you to spread the word about one, memorable site address, and share your in-depth social elements in one key location. For an example from our project for New York State Energy Research and Development Authority, click here
|
| |
|
Social Media Coordination
|
We determine what sites should see what content-- and utilize tools that distribute content to specific sites based on the content's relevance. Content is king - but you don't always want all of your content going to all of your audiences.
|
| |
|
Brand Ambassador Programs
|
We identify your brand's biggest fans and create, design and implement a formal program so that your fans spread the word online and offline.We track communications all along the way, so you know when, where and how the buzz is generated. For an example of a Brand Ambassador program created for Verizon FiOS, click here.
|
| |
|
Influencer Outreach
|
We reach out to relevant online and offline influencers in your industry to share your message, seed new products, gather key feedback, and create a buzz.
|
| |
|
Education: Consulting, Webinars, and Corporate Training
|
We teach you and your staff how to integrate social media and word of mouth marketing into all that your ogranization does. This can be done through in-person speaking and training or customized online webinar content creation and delivery. For our complimentary webinars, visit our media room.
|
| |
|
Social Lift & theFacelift
|
For information on our proprietary social media marketing programs for smaller businesses and organizations, please click here.
|